I wasn’t born a performance lifestyle coach.
I was born a kid who wanted to improve consciousness and culture.
Though if I’m honest, it started with ego.
I wanted to be powerful. Dynamic. Successful on world terms.
And in the 1980s, power looked like muscle.
So, like a lot of ambitious young men, I found the gym.
But I didn’t just dabble I went all in.
By age 19, I had opened my first gym. I later built one of the first gym chains in New Jersey.
I lived the performance life, immersed in the Golden Era of Bodybuilding Schwarzenegger, Weider, and the explosive rise of fitness culture.
And for a while, it worked.
I looked the part. I lived the part.
I could out-discipline anyone.
I thought energy was a mindset. Rest was for the weak.
Success was intensity. Effort. Push harder. Go faster.
What I didn’t realize was that I was laying the foundation for a collapse.
In my early 20s, things started to shift.
Not all at once just a slow grind.
Less motivation. Brain fog. Fatigue that no amount of sleep seemed to fix.
Then came anxiety. Mood swings.
And the creeping sense that no matter how “fit” I appeared… something was seriously off.
And here’s the worst part:
I couldn’t tell anyone.
I was supposed to be a success story. A health leader. A role model.
How do you say, “I’m exhausted and falling apart,”
when your whole identity is built on being a high performer?
So, I did what strivers do.
I pushed harder.
More supplements. More hacks. More coaching.
I went deep into personal development Tony Robbins-style searching for the shift that would bring the fire back.
But the fire wasn’t gone.
The power was.
What I was experiencing wasn’t just burnout.
It was bioenergetic debt the result of a lifestyle that spent more energy than it restored.
And it nearly took me out.
Recovery didn’t come in one moment.
It wasn’t a single insight.
It was layers of rebuilding and years of undoing what wasn’t working.
I had to stop outsourcing recovery to foam rollers and supplements.
I had to stop believing weekends could undo the damage of a depleted week.
This is where the seeds of the Performance Lifestyle® were planted.
Not as a brand. Not as a product.
But as a lifeline.
I became a living lab.
I tested protocols. Built systems.
And little by little…
I came back to life.
Not just physically. But mentally. Emotionally. Spiritually.
Eventually, I went a step further
I opened Regenus Center in New Jersey: a place dedicated to advanced recovery and regeneration, where people could rebuild the way I had to.
This wasn’t just about me anymore. It was about creating access to proactive recovery for everyone.
That’s when I realized:
If lifestyle is the cause of collapse,
it must also be the path to sustainable success.
The real breakthroughs weren’t about hacks.
They came from seeing what had been invisible all along.
It wasn’t just sleep deprivation or stress that broke me.
It was a cluster of hidden lifestyle challenges chronic, cultural, and deeply misunderstood.
And I saw it wasn’t just me.
My clients entrepreneurs, professionals, athletes, parents were all suffering from the same root problem:
Their lifestyle couldn’t support their goals.
They were doing everything they’d been taught…
but still burning out.
That’s when it became clear:
We need a full-spectrum Lifestyle Operating System one that resolves the hidden challenges and trains people to live in alignment with their true Self, and how performance actually works.
What started as a personal rescue mission became a public framework…
and is ultimately becoming a movement.
The Performance Lifestyle® wasn’t created in theory.
It was born from necessity—and built in real time.
But at the center of it all is one idea:
When your energy, health, and performance support your success, your lifestyle is working for you.
That’s the shift.
That’s the revolution.
That’s the reason I’m here.
If someone had handed me this lifestyle system when I was 25—before I hit the wall it would have saved me years of pain, millions in lost momentum, and decades of bioenergetic debt.
But I’m living it now.
And if you’re tired of grinding…
If your ambition is draining you more than it’s driving you…
If you’re in the second half of your work life and ready to live with intention, clarity, and energy…
Then let’s build this lifestyle together.
The lifestyle that changes everything.
You don’t need to burn out to break through.
You just need a lifestyle that works—for you.
— JAM
Creator of the Performance Lifestyle® System
Founder of Performany